Fuck Your Hair

The inspiring tale of a small Chicago microbrewery’s defiance against the president and its ability to rally a community began when 5 Rabbit Cervecería landed a significant order that came with complications. Andres Araya and Mila Ramirez, a married couple and immigrants from Latin America, were thrilled when their brewery was chosen to create the house beer for the new Trump Tower—a remarkable achievement for their modest enterprise. However, their excitement quickly turned to dismay following Trump’s inflammatory remarks about Hispanic immigrants. In response, they withdrew their beer from the tower, but faced the dilemma of what to do with the surplus product. Their solution was to creatively rebrand the golden ale as Chinga Tu Pelo, or F••• Your Hair. This bold move was met with enthusiasm by Chicago’s beer enthusiasts, bar owners, and restaurateurs, who eagerly joined the protest, propelling 5 Rabbit towards a new mission of social activism.