#FollowMe

Journalist Nicolaas Veul embarks on a journey to create his inaugural Instagram profile, aiming to gather a substantial following. As he delves deeper into the platform, he becomes intrigued by its underlying mechanisms and discovers a sophisticated system rooted in deception. While users eagerly engage with selfies by giving likes, a thriving trade involving user accounts is taking place in the background. Countless fake profiles exist, and internet bots are generating new followers for individuals seeking to boost their perceived success. Is there any authenticity left on Instagram?